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Localizing a brand for China is critical mainly because Chinese people have unique preferences, cultural nuances, and behaviors that differ drastically from other markets.
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The yearly NIKE Immediate earnings arrived at around 133.33 billion yuan, a year-on-12 months increase of 14%. This final result suggests that don't just is Nike planning to set much more emphasis on its D2C business enterprise, but It's also aiming to “develop a regular, related, and fashionable purchasing experience.”
At the forefront of TikTok/Douyin marketing in China is RougeLink, a Leading agency noted for its cutting-edge strategies and deep idea of the platform. Founded in 2020 with places of work in Paris, Shanghai, and Hangzhou, RougeLink has immediately established itself as a frontrunner in the sector.
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On their Web site, they checklist out some Chinese brand strategy agency product or service examples they’ve worked with, for instance watches, lithium batteries, electric powered pumps, and projectors. You may as well obtain their merchandise specification To judge for those who are interested in equivalent products and solutions.
Incidentally, we are by now in touch on Linkedin, Be happy to reach me if you would like talk about even more.
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Brand evolution Steering: We advise all of our clients regarding how to evolve the brand identity eventually even though preserving core brand equities and recognition.